SMS Compliance

1. Scope

This page applies to SMS and text-message features sent through MowNext. MowNext is used as the placeholder legal entity until the company is formed.

MowNext SMS is designed for operational lawn care messages between a lawn care business and its customers. It is not designed for mass marketing, lead generation, political messaging, or cold outreach.

SMS laws, carrier rules, provider policies, and A2P 10DLC requirements can change. This page should be reviewed before launch and again before A2P registration.

2. Allowed message types

Allowed SMS use in MowNext includes:

• Upcoming service reminders.
• On-the-way notices.
• Job complete notices.
• Invoice and payment links.
• Overdue invoice reminders.
• Two-way replies about active service.
• Short customer-care messages related to the lawn care account.

MowNext does not support SMS marketing campaigns in v1. If you want to send coupons, win-back campaigns, review campaigns, newsletters, or promotions by text, do not use MowNext SMS for that.

3. Consent

Operators must have customer consent before sending SMS through MowNext. In the app, the operator must mark that the customer agreed to receive service-related SMS. We log that consent timestamp.

Customer consent may come from normal service setup, such as:

• The customer provides their phone number to receive service updates.
• The customer asks to receive reminders, arrival notices, invoice links, or job updates.
• The customer replies to a service-related SMS conversation.

Operators should not check the SMS consent box unless the customer actually agreed. If a customer did not consent, MowNext should fall back to email or direct contact outside MowNext.

Mobile opt-in information and SMS consent records are not sold or shared with third parties for marketing or promotional purposes.

4. STOP and HELP

Customers can opt out of MowNext-powered SMS by replying with STOP, CANCEL, END, QUIT, UNSUBSCRIBE, OPT OUT, or a similar clear request. After opt-out, SMS to that customer must stop except for a one-time confirmation message.

Customers can reply HELP for help. A typical help response explains that the number is used for lawn care service messages, tells the customer to contact their lawn care provider for service questions, and says they can reply STOP to opt out.

Message frequency varies based on the customer’s service schedule and invoice status. Message and data rates may apply. Opting out of SMS does not cancel lawn care service; it only stops SMS from MowNext-powered numbers where the opt-out is recorded.

5. Shared sender numbers

MowNext v1 sends from a shared pool of MowNext-managed 10DLC numbers. Customers may not see the lawn care operator’s personal or business phone number as the sender.

Because of that, each message must identify the lawn care business in the message body. Example: “Smith Lawn Care: Service complete at 123 Oak St. Pay: link. Reply STOP to opt out.”

Customer replies route back into the operator’s MowNext inbox when MowNext can identify the conversation.

6. Operator rules

Operators may not use SMS through MowNext to send:

• Marketing campaigns, coupons, review requests, newsletters, or bulk promotions.
• Messages to people who did not consent.
• Messages after a customer opted out.
• Misleading, abusive, threatening, or fraudulent messages.
• Content involving sex, hate, alcohol, firearms, tobacco, cannabis, payday lending, debt scams, or other restricted categories.
• Excessive repeat messages for the same event.
• Messages that hide the sender or use link shorteners such as bit.ly or tinyurl.

We may disable SMS, suspend an account, block a recipient, or report abuse if we see spam, prohibited content, unusual opt-out rates, carrier filtering, complaints, false consent claims, or other compliance risk.

7. SMS billing

Crew includes 500 SMS segments per month. Crew+ includes 2,000 SMS segments per month. SMS overage is billed at $0.02 per segment. A long message can count as more than one segment.

SMS overages are not refundable because the carrier and provider costs are already incurred when the message is sent.

8. SMS data and retention

For SMS compliance and delivery, we log message body, from and to numbers, timestamps, operator account, customer record, consent timestamp, provider IDs, segment counts, delivery status, error messages, inbound replies, and opt-out events.

SMS audit logs may be kept for up to 4 years to help answer consent questions, carrier issues, TCPA complaints, provider reviews, or legal requests.

9. Complaints

If a customer says they did not consent, we may stop SMS to that number while reviewing the issue. We may ask the operator to show how consent was collected.

If an operator falsely claims consent, ignores opt-outs, or sends prohibited messages, that is a violation of the Terms of Service and may result in account suspension or termination.

10. Contact

SMS questions, opt-out problems, or complaints can be sent to support@mownext.com.